Name: CARMA 2018
Start: 2018-10-04T09:00:00-04:00
End: 2018-10-04T19:00:00-04:00
Location: City Winery

CARMA 2018

AN ANNUAL ONE-DAY CONFERENCE DESIGNED FOR RETAIL MARKETING LEADERS SEEKING A MORE DATA-DRIVEN APPROACH TO CUSTOMER COMMUNICATIONS.

WE CREATED CARMA WITH ONE THING IN MIND: TODAY'S MARKETER

Nearly every marketer we meet faces the same challenges: they're eager to leverage customer data to grow their business, but are overwhelmed by the task of navigating a world of disparate data sources, disconnected tools, fleeting buzzwords, and conflicting team priorities. We developed CARMA as a forum for marketing leaders to connect and candidly share strategies and tactics for navigating this complex new era of retail.

Today, we're joined by some of retail's sharpest minds and most influential brands. You’ll learn about new ways to extract value from data, balancing the roles of data and judgment, and transitioning into an insights-driven organization.

We’re incredibly excited to be hosting and connecting some of the world’s sharpest marketers in the spirit of building better customer relationships and experiences with data.

Hope to see you there.

-Team Custora

FEATURED SPEAKERS

CARLOS ALBERINI

CEO

Lucky brand

TOM NOLAN

CMO

KENDRA SCOTT

PHIL IRVINE

DIRECTOR OF CRM

THE BOUQS

BRANDON PURCELL

PRINCIPAL ANALYST

FORRESTER

quotes from 2017

""Loved the intimate scale of the conference, which encouraged conversation. Amazing brand presentations with practical ideas and tactics."

""Speaker lineup was excellent. Great content. Thought provoking and insightful."

""Enjoyed the interactive sessions and fun segments. Much better than traditional presentations."

""It was great marketing with people who have the same business challenges that you do! Loved hearing their first hand accounts of how Custora helps them."

VENUE

City Winery

155 Varick Street

New York

NY

Quotes from 2017

Fast And Easy

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Clean And Simple

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Ready To Go

Clear your calendar - It's going down! Quote Blocks kicks off on April 26th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

QUOTES FROM 2017

"Loved the intimate scale of the conference, which encouraged conversation. Amazing brand presentations with practical ideas and tactics."

Clear your calendar - It's going down! Quote Blocks kicks off on May 18th, and you're invited to take part in the festivities. Join us for a day of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

C

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#CARMA2018

New Location: City Winery

Whether you've been to City Winery for a show, a meal or never at all, you've likely haven't had to explain to your boss that you're spending the day at a fully functioning winery... for a conference. Custora is taking over this West Village venue for our biggest and best CARMA yet. You won't want to miss this unique experience.

Our Keynote Speakers

Kayla Kaplowitz

Founder, Mobili-T Media

Kayla Witz founded Mobili-T Media in late 2012 at the height of the mobile advertising boom. In just 3 years, the agency has emerged as the premier provider of unique mobile ad solutions and has won more creative awards than any agency in North America.

JOHN TAFF

Data Designer, Mobili-T Media

John Taff has studied the art of complex data design for more than a decade. Data Designer at Mobili-T Media, Saft works with the company's roster of Fortune 500 brands to make data more beautiful, relatable, and accessible across every screen.

RAQUEL EVERS

CSO, Fortunate Consulting

Raquel Evers leads sustainability initiatives at Fortunate Consulting, an agency founded on helping companies make good money while doing good things. She primarily focuses on inventing custom business models for companies who want a higher purpose without sacrificing profit.

You’ll also hear from:

travis nichols

Head of Content, Jackalope Communications

karina elise

Creative Strategist, Concentrate

adam sterl

ECO, The NonProfit Collective

What’s what?

WEDNESDAY, APRIL 13

Mobile, Mobile, Mobile

Day 1 is about the word on every marketer’s mouth: Mobile. Why does it matter? And how do we get it right? Attend small group workshops about the future of mobile ads, mobile app development and trends in cross-screen targeting. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Kayla Witz, Founder of Mobili-T Media, about how to get caught up, and then get ahead.

THURSDAY, APRIL 14

Data Driven Marketing

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work. One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss John Taff's impressive presentation about a rare skill: data design.

FRIDAY, APRIL 15

Do Well and Do Good

How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff? Sure is. Raquel Evers of Fortunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

#CARMA2018 COUNTDOWN

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“Loved the intimate scale of the conference, which encouraged conversation. Amazing brand presentations with practical ideas and tactics.”

happy previous attendee

Speaker lineup was excellent. Great content. Thought provoking and insightful.

Happy Previous Attendee

Post. Share. Brag about all the wine.

#CARMA2018

We'll see you in

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